Xbox Announces Partnership With LG Electronics Turning Select Smart TVs Into An Xbox

01/06/2025 04:44 PM

Yup, that’s right, your new  LG Smart TV is now an Xbox. Microsoft announced at CES 2025 a partnership with LG Electronics to bring the Xbox app to select LG Smart TVs as part of its push, allowing players to play Xbox games on devices not called a Series X or S.

Soon, gamers will be able to enjoy titles like Call of Duty: Black Ops 6, upcoming releases like Avowed (launching February 18, 2025), and hundreds of others via Game Pass Ultimate on the television’s Game Portal. 

“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient, and exciting way to enhance the gaming experience on LG Smart TVs.”

 “Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.”

Xbox Is Dead Serious About It’s New Vision

This latest move comes as Microsoft launches its new “This is an Xbox” campaign. The campaign aims to sell gamers on the idea that their smartphones, gaming laptops, handheld gaming systems, and smart TVs are all Xbox consoles.

Team Green has straightforwardly changed its company approach, ditching exclusivity by bringing games like Indiana Jones and the Great Circle, Hi-Fi Rush, and other future Xbox exclusives to the PS5 and Nintendo Switch.

Depending on who you ask, the decision is either good or a slap in the face, but with the PS5 currently torching the Series X in sales, Microsoft had no choice.