Um, Makeup by Mario Just Launched a Mascara, and Our Editors Love It

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If you're a beauty aficionado, chances are you've heard of Mario Dedivanovic. You know, Kim Kardashian's makeup artist? Not only is he the man behind some of the star's most iconic beauty looks to date, but he's also the founder and CEO of Makeup by Mario, the brand responsible for creating some of our favorite products. (Truly, we can't live without the Master Mattes Eyeshadow Palette or its contour sticks.) So, when we found out the brand was launching its first-ever mascara, we obviously had to put it to the test. Launching March 27, 2025, this volumizing mascara aims to give lashes a . . .

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