The Business of 'Bridgerton': How Netflix Is Capitalizing on One of Its Biggest Hits
06/26/2024 08:59 PM
With Season 3 of its hit show, "Bridgerton" is captivating the hearts and minds of hopeless romantics globally. But this summer, Netflix is also capturing fans' wallets like never before. The streamer ramped up the Regency era series' product partnerships - including with Bath and Body Works, Ruggable, and dog accessory brand Maxbone - and themed live events business ahead of the May and June new season, and is leveraging a strategic plan for "Bridgerton" fandom to create dividends in the coming decade, should the show continue for its planned eight seasons. "Bridgerton fans . . .
