Post Malone Makes Puddle Jumping Looking Cinematic in New UGG Campaign: Watch
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10/04/2024 02:56 PM
The star is the new men's ambassador for the shoe brand
Adam DeGross
Post Malone for Ugg.Congratulations are in order for Post Malone.
On Tuesday, Oct. 1, the 29-year-old musician was announced as the new men's ambassador for UGG. Malone and the shoe brand collaborated on a global campaign, Lead a Horse, which kicks off with a short film to celebrate the Weather Hybrid Collection.
A refreshed take on the brand's iconic Neumel and Tasman silhouettes, the designs boasts a bright blue outsole made from renewable, rainwater-nourished sugarcane. The Tasman retails for $150 and the Neumel chukka boots are $180. Both feature waterproof suede and cozy UGGplush upcycled wool lining.
"I've been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year," the star says via press release.
Adam DeGross
Post Malone for UGG.He continues, "That's why I'm so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that's why this is such a killer partnership."
Conceptualized and directed by campaign co-creator Ramez "Messy" Silyan, the video shows Malone leading a horse down a gravel road. When the horse refuses to walk across a puddle, the "I Had Some Help" singer forcefully steps into the water, showing off the shoe's waterproof features.
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"We're thrilled to have Post Malone as our new men's ambassador," Anne Spangenberg, President of UGG, says in the press release. "UGG is all about being comfortable to express yourself, so to partner with Post Malone to express his creativity and co-create our new campaign with us is truly an honor."
Adam DeGross
UGG Neumel Weather Hybrid, $180.Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
The new UGG men's Weather Hybrid Collection is now available on ugg.com. Later this season, the Lead a Horse campaign will unveil a second video featuring Post Malone in a new men's UGG footwear style.
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