Inside Man Utd's 12 months of Ineos, from PR disasters to 2 major sackings.. but hope for future under Sir Jim Ratcliffe
12/24/2024 04:08 AM
CHRISTMAS EVE marks exactly one year since Sir Jim Ratcliffe's arrival at Old Trafford.
And it is fair to say it has been a rather chaotic 12 months.
Sir Jim Ratcliffe arrived at Old Trafford on Christmas Eve a year ago[/caption] The first 12 months have plenty of PR own goals[/caption] It has been a difficult year on the field for the Red Devils[/caption]The British billionaire, 72, stumped up more than £1billion to take a 27.7 per cent stake in his beloved Manchester United.
His minority ownership was officially ratified in February – but the announcement from the Red Devils came late on Christmas Eve in 2023.
Pretty much every single Manchester United fan was delighted by the news of the Ineos chief's arrival and received it as the best Christmas present imaginable.
With his successful business and sporting background – plus his promise to invest heavily into the crumbling Old Trafford infrastructure – it felt like a major turning point for the club after years of regression under the Glazers and various managers since Sir Alex Ferguson retired in 2013.
The reality, though, has been quite different from what the United supporters were hoping.
The Glazers still own the club.
United had their worst Premier League finish ever last season – and a lowest position at Christmas in 35 years in this campaign.
There has been major sackings galore in the boardroom and dugout.
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Fans are unhappy thanks to several PR own goals.
And for the staff who still have their jobs, morale is through the floor.
So, what has happened in this tumultuous first year for Ratcliffe?
Well, it all started very positively indeed with CEO Richard Arnold resigning before the Ratcliffe news was even announced and United managed to poach Omar Berrada from rivals Manchester City in January.
In the same month, Ratcliffe and his right-hand man Sir Dave Brailsford were pictured smiling as they met Erik ten Hag and other staff at Carrington.
Then in February, Arnold quit the board and left the club for good while Ineos pair John Rees and Rob Nevin were added as Ratcliffe continued to stamp his mark and influence.
But there were the first signs that things weren't completely going swimmingly as early as March.
On one hand, Ratcliffe gave fans a major boost by announcing his grand plans to replace the dated and leaking Old Trafford by building an epic new stadium dubbed a 'Wembley of the North'.
But on the other, United's share price on the New York Stock Exchange dropped to just $13.71 – down from $20.52 immediately after the takeover was announced just three months earlier.
And in a slightly strange twist, it came out that Ratcliffe had banned words such as "awesome" and "lukewarm cappuccino" as part of a very corporate lingo drive.
What we know about the 'new' Old Trafford
MANCHESTER UNITED plan to build a new stadium rather than redevelop Old Trafford.
The decision was made after a number of fact-finding missions to other stadiums including the Bernabeu and Nou Camp.
The cost of the project is expected to be a staggering £2billion.
A capacity of 100,000 is expected.
It is felt that a club of United's standing should have a new state-of-the-art facility.
The new stadium will be built on land adjacent to the Red Devils’ current home.
United are looking to not only build a stadium but regenerate the area of Trafford where the ground will stand.
There had been plans to KEEP Old Trafford rather than demolish it, and use it as a scaled down second venue.
However, it’s looking increasing likely that it will in fact be entirely demolished.
The club consulted with 30,000 fans about what to do and believe there is roughly a 50-50 split on staying or moving.
The club have appointed the architects Foster + Partners to come up with a “masterplan”. The company were behind Wembley Stadium.
Old Trafford has been United's home since 1910.
The target is for completion by 2030.
It was in April, though, that the ruthless businessman started to wield his cost-cutting axe when he cancelled company credit cards and private cars for senior members of staff.
Around the same time, there were more changes upstairs as football director John Murtough followed Arnold out of the exit door and Jason Wilcox arrived as technical director once a compensation package with Southampton was agreed.
Concurrently, the highly-coveted former FA and Brighton chief Dan Ashworth was on gardening leave from Newcastle.
May proved to be a crucial month for United – and for Ratcliffe.
On the pitch, the club followed up their nightmare Prem season where they came eighth by shocking City to win the FA Cup final, making it two major trophies in two years for Ten Hag, who had been on the brink of the sack.
Off the pitch, it was a catalogue of errors.
The extent of the leaking roof was laid bare as heavy Manchester downpours prompted waterfalls on the seats – before construction crew were pictured finally getting to work on fixing it.
Elsewhere, Ratcliffe started making himself not-so-Mr-Popular with the club's staff.
It started with sending a strongly-worded email to employees slamming the "disgraceful" lack of cleanliness around both the training ground and the stadium, prompting a "toxic" atmosphere around Carrington.
He then announced plans for redundancies, giving staff just one week to decide if they would accept packages to leave.
And to make things worse, the new owner slashed FA Cup final benefits, limiting staff to just one ticket each and forcing them to pay for their own transport to Wembley.
The pre-match party and hotel for senior staff before the final was also axed – although a night of celebration in the capital did go ahead after the goals from Alejandro Garnacho and Kobbie Mainoo.
Ratcliffe doubled down on his cut-throat approach in June when he introduced the "back to work" policy, forcing all staff to be in the office every day – or else they could leave for good.
He also announced plans for a £50m Carrington upgrade but scored an own goal with disparaging comments about the women's team.
Ashworth finally made his long-awaited arrival in his role as sporting director after four months of gardening leave and a £3m compensation package agreed with Newcastle.
Jobs slashed
Ratcliffe made the most of the off-season to oversee a major overhaul of staff roles in July.
He kicked things off by slashing the number of staff to travel on the tour to the USA down to 125 and then made plans to make 250 employees redundant.
That included the departures of popular media man John Allen, historian Cliff Butler and kitman Alex Wylie in subsequent months as Ratcliffe showed he was at Old Trafford for business, not for sentiment.
Jean-Claude Blanc joined the board and ex-Chelsea technical director Christopher Vivell came in on a short-term basis as interim director of recruitment.
The month also saw a merry-go-round in the coaching staff – but crucially one man kept his job.
A new ‘Wembley of the North’ could replace Old Trafford[/caption] Ratcliffe and right-hand-man Sir Dave Brailsford were all smiles on their arrival[/caption] Ratcliffe showed no mercy as he stopped paying Sir Alex Ferguson’s £2m-a-year ambassador contract[/caption] Erik ten Hag won the FA Cup, signed a new contract then got sacked[/caption]Ten Hag was tipped to get the boot regardless of the result in the FA Cup final but the club made a major U-turn and offered him a contract extension until 2026 – which he duly signed.
However, his backroom team underwent a major reshuffle.
Ruud van Nistelrooy and Rene Hake were appointed assistant managers, Andreas Georgson a first-team coach and Jelle ten Rouwelaar the goalkeeper coach.
Darren Fletcher – previously the technical director – came into the coaching staff as a first-team coach, too.
Steve McClaren, Mitchell van der Gaag and Benni McCarthy all departed – the former taking over as Jamaica’s head coach.
By the end of August, the new-look board had given the green light for £199m on transfer signings in the summer window.
But that coincided with Ratcliffe ditching lunchboxes for matchday staff – with reports that some were even forced to eat hospitality suite leftovers beside the toilets.
Fergie axed
Ratcliffe once again demonstrated his ruthless streak by stopping the payment of Ferguson's £2million-a-year salary as a United ambassador in October.
He also cancelled the staff Christmas party in yet another measure that infuriated those working for the club behind the scenes.
But all those savings were offset with the £15m pay-off for Ten Hag, sacked with the club 14th in the Premier League table just three months after putting pen to paper on his new deal.
And it emerged that the "back to work" policy was actually costing United a fortune – because there was not enough desks at Old Trafford so hospitality suites were being temporarily converted into offices between home matches.
November saw the arrival of Ruben Amorim as Ten Hag's successor on a deal until 2027 but only after United were forced to stump up £10m to activate his release clause.
Amorim axed legend Van Nistelrooy, who oversaw three wins and a draw from his four matches in interim charge, to bring in his own coaching staff.
But despite the excitement of a new manager, friction from the former regime still lingered with Manchester United's board members and chiefs locked in a bitter blame game over the summer shambles including transfer signings and the Ten Hag saga with his new contract and subsequent dismissal.
And while most of Ratcliffe's policies had largely impacted staff and the playing squad, his actions towards the end of his first 12 months at Old Trafford started to directly affect fans.
Reports emerged he plans to cut the £40,000 budget paid to the Manchester United Disabled Supporters Association in half.
Sir Jim Ratcliffe's first year at Man Utd
SIR JIM RATCLIFFE’S minority takeover at Manchester United was announced on Christmas Eve in 2023 – and a lot has happened at Old Trafford since…
December 2023 – Man Utd confirm Ratcliffe’s takeover on Christmas Eve, vowing to invest £245m into Old Trafford
January 2024 – Ratcliffe and right-hand man Sir Dave Brailsford photographed meeting Erik ten Hag during tour of Carrington
January 2024 – Omar Berrada poached from Man City as new CEO
February 2024 – Ratcliffe’s £1billion, 27.7 per cent takeover officially completed
February 2024 – Former CEO Richard Arnold quits board as Ineos pair John Rees and Rob Nevin added
March 2024 – Ratcliffe bans words “awesome” and “lukewarm cappuccino” in bizarre move
March 2024 – Matt Johnson appointed head of women’s football
March 2024 – Ratcliffe announces plans to build “Wembley of the North” to replace Old Trafford
March 2024 – Man Utd NYSE share price drops to $13.73 on March 21 – down from $20.52 immediately after Ratcliffe takeover in December
April 2024 – Senior staff club credit cards and private cars cancelled
April 2024 – John Murtough quits as football director
April 2024 – Jason Wilcox appointed technical director after compensation package agreed with Southampton
May 2024 – Ratcliffe turns Carrington “toxic” after sending email to employees slamming “disgraceful” lack of cleanliness
May 2024 – Work finally starts on leaking Old Trafford roof
May 2024 – Man Utd finish eighth in Premier League, worst-ever finish
May 2024 – Ratcliffe gives employees just one week to decide if they want to accept redundancy
May 2024 – Staff forced to pay for own transport to FA Cup final and only given one ticket
May 2024 – Pre-match party and hotel for senior staff before FA Cup final axed
May 2024 – Man Utd shock rivals Man City to win FA Cup despite suggestions Erik ten Hag will be sacked regardless of result
June 2024 – Man Utd announce £50m plans to upgrade Carrington training ground
June 2024 – Ratcliffe introduces strict “back to work” policy forcing staff to come into office
June 2024 – Ratcliffe scores own goal with comments about women’s team
July 2024 – Man Utd finally agree deal to bring in Dan Ashworth as sporting director after four months of gardening leave at Newcastle, who received £3m in compensation
July 2024 – Erik ten Hag signs shock new contract extension until 2026
July 2024 – Ruud van Nistelrooy and Rene Hake appointed assistant managers, Andreas Georgson first-team coach and Jelle ten Rouwelaar goalkeeper coach. Darren Fletcher’s role changes from technical director to first-team coach. Steve McClaren, Mitchell van der Gaag and Benni McCarthy depart.
July 2024 – Ex-Chelsea technical director Christopher Vivell joins on short-term basis as interim director of recruitment
July 2024 – Jean-Claude Blanc added to Man Utd board
July 2024 – Man Utd cut down number of staff on US pre-season tour to 125
July 2024 – Ratcliffe makes 250 redundancies including popular media man John Allen, historian Cliff Butler and kitman Alex Wylie
August 2024 – Man Utd splash out £199m in the summer transfer window
August 2024 – Matchday staff lunchboxes scrapped and some forced to eat beside toilet
October 2024 – Man Utd stop paying £2m-a-year ambassador salary to Sir Alex Ferguson
October 2024 – Staff Christmas party cancelled
October 2024 – “Back to work” policy costing Utd fortune to convert hospitality suites into temporary offices between home matches
October 2024 – Erik ten Hag sacked with club 14th in Premier League table, costing club £15m
November 2024 – Ruben Amorim appointed new Man Utd manager on deal until 2027 after stumping up £10m release clause
November 2024 – Coach Ruud van Nistelrooy axed by new manager Ruben Amorim
November 2024 – Man Utd chiefs locked in blame game over summer shambles including Erik ten Hag situation and transfer signings
November 2024 – Ratcliffe reportedly set to half £40,000 budget paid to Manchester United Disabled Supporters Association
December 2024 – Ratcliffe admits “mediocre” Man Utd “still in last century”
December 2024 – Fans protest after OAP and children concessions tickets ditched and minimum home ticket cost up to £66
December 2024 – Dan Ashworth sacked after five months as sporting director
December 2024 – £100 staff Christmas bonus ditched for £40 M&S voucher
Then in December, supporters marched and protested against Ratcliffe after he scrapped OAP and children’s concessions tickets for home matches and simultaneously increased the minimum cost of a home ticket to a whopping £66.
And he showed his Scrooge side by slashing the staff's traditional £100 Christmas bonus, replacing it with a measly £40 M&S voucher.
Then in a shock twist, £3m man Ashworth was suddenly sacked after just five months as sporting director.
In the final match before the first anniversary of Ratcliffe’s arrival, it was somewhat fitting that United lost 3-0 at home to Bournemouth, one of their summer signings gave away a penalty and the ceiling leaked during Amorim’s press conference.
Ratcliffe ended the year by investing an extra £79m and increasing his stake in the club to 28.94 per cent.
But both he and those watching on know this first year has not gone as he would have hoped or envisaged.
Gary Lineker labelled the Ashworth rigmarole "bloody embarrassing", "laughable" and a "terrible look" while Michael Owen insisted the way Ratcliffe has "ripped out" the core of the football club is "heartbreaking".
And Ratcliffe himself admitted "mediocre" Manchester United is "still in the last century".
So, will he be able to turn things around on and off the pitch in his second year at the helm?
Everyone connected to the Red Devils will certainly hope so…
The roof at Old Trafford leaks a waterfall when it rains heavily in Manchester[/caption] There have been major changes in the boardroom at Old Trafford[/caption] A 3-0 defeat to Bournemouth was the final match before the anniversary[/caption] There hasn’t been much to celebrate for United so far[/caption] Can Ratcliffe turn things around in his second year in charge?[/caption]