Gender-Balanced Films Are More Profitable Than Those With Mostly Men, ReFrame Study Finds
03/26/2025 11:30 AM
According to Sundance and WIF's ReFrame study out Wednesday, movies that feature gender-balanced casts and crews are more profitable than those that just employ mostly men. However, only 30 of the 100 most popular films of 2024 actually meet the criteria for a ReFrame Stamp based on gender-balanced production, per IMDbPro data. "Since the brief climb captured in the first few years of the report between 2017 and 2019, progress for parity in feature films has stalled, with 30% or fewer projects receiving the ReFrame Stamp for the past five years," the study shared. "Despite their . . .
