Coleen Rooney 'set to take on Gwyneth Paltrow with wellness empire' after I'm A Celeb and big money deals

12/12/2024 11:39 AM

COLEEN Rooney is “set to take on Hollywood star Gwyneth Paltrow with her new wellness empire” after I’m A Celebrity success.

Yesterday The Sun revealed that Coleen, 38, has signed a mega-bucks deal with wellness powerhouse Applied Nutrition, a leading brand in health supplements.

It comes after the beloved WAG won over a legion of new fans after she placed runner-up to McFly’s Danny Jones, who was crowned King Of The Jungle on Sunday night.

Insiders say that the WAGs glowing skin and luscious locks during her stint on I’m A Celebrity was no accident – and she took the collagen capsules everyday – which she brought into the jungle.

Coleen is set to launch her very own range of products in partnership with the global brand in January and industry experts say it's about to be a game-changer for her bank balance.

Now, the wife of former Manchester United ace Wayne Rooney, could easily rival wellness gurus Gwyneth Paltrow and Holly Willoughby.

US actress Gwyneth, 52, is the owner of lifestyle brand Goop, while TV presenter Holly, 43, is the brains behind Wylde Moon.

Coleen’s appearance in the jungle has made her the latest golden girl – with The Sun also revealing that ITV bosses are eyeing her up for a spot on Loose Women.

Her popularity will be a bonus when it comes to boosting her sales when her wellness brand launches next year – and she could make a fortune.

Gwyneth’s GOOP empire which is now valued at $250million, while former Towie star Sam Faiers is also pocketing a pretty penny with skincare brand Revive Collagen. 

Coleen, who has been open about her toned appearance during her time in the jungle, may be the perfect face for a new wellness brand.

She revealed her strict workout routine – which she stuck to in the jungle- saying she does a total of 126 squats and pulses every day.

Coleen said: “Every morning when I’m in the shower I do squats, and that is my thing.

“I get up before the kids get up and I’ll do a routine of squats. And then I know at least if I’ve got them done, then I’m OK.”

Coleen revealed that her continued her epic fitness regime whilst Down Under despite running on empty with the lack of food for the stars whilst in the camp.

She said: “I do a few gym sessions and reformer Pilates, but in the jungle it was my squats.

“Walking up and down those stairs… when you go to trials you are trekking through that jungle, up and down.

“And it’s a long way to go.

“You are tired and you’re on less calories. It’s hot. It’s humid. So yeah, I did like to keep the squat routine up.

“I do 21, 21, 21 of different ones and then I’ll do 63 pulses every morning.”

Big money deals

It seems Coleen's savvy business instincts have already paid off.

Sources revealed that the 38-year-old took her brand-new partnership with Applied Nutrition to the next level by sneaking in the brand’s hair, skin & nails capsules into the jungle.

Rumours have been swirling about how incredible Coleen looked on screen with glowing skin, shiny hair, and zero signs of the usual jungle grime. 

It is believed the secret was in the collagen capsules she takes daily.

A source said: “Coleen was definitely taking the hair, skin & nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked.

“People are saying it's because of the Applied Nutrition products she was sneaking in and it's caused a massive surge in interest for them.”

The £19.95 collagen-based capsules have flown off the shelves since speculation about Coleen's secret jungle routine began, with many fans clamouring to get their hands on the same products that helped her achieve her glowing look.

It's no surprise that Coleen's wellness empire is set to thrive and is set to pocket a pretty penny with her own wellness range.

Applied Nutrition, which was recently valued at a staggering £350 million, is one of the world’s fastest-growing brands in the wellness sector.

Coleen, who already holds a stake in the company, is in line to make a fortune from her investment, with her own range of products hitting shelves in early 2025.

They added: "This has been the perfect moment for Coleen to showcase the benefits of the products she is going to be promoting next year.

“There is a huge PR campaign planned around her work with Applied Nutrition. In fact, a major TV advert was recorded before she went into the jungle and it is set to air on prime time TV early in the new year.

“Coleen’s collagen capsules are going to be what every woman wants.”

Elsewhere, it seems like she could be the real winner with the star set to put pen to paper on a cool £1million TV deal with ITV.

On her upcoming megabucks offers, a source told The Sun: "Coleen's return to public life ­following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.

"When she was in the jungle, she was being touted as ITV's next Holly Willoughby and the offers have already started flooding in.

"But there is one deal on the table that has really piqued her team's interest.

"Given Coleen's love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her.

"It isn't just TV deals — lifestyle and nutritional brands have all been sending lucrative contracts her way, as well as high street retailers. They all want a piece of Coleen. The sky's the limit."