Aldi restocks Middle Aisle with Dyson hairdryer dupe – it's £15 and comes in four colours

12/10/2024 03:39 AM

SAVVY shoppers will be racing to Aldi's famous Middle Aisle today to get their hands on the restock of their Dyson hairdryer dupe – costing just a cool £15.

The Ionic Hairdryer is part of their Visage range, and is available in black, pink, lilac or grey.

Aldi boasts: "Achieve smooth, frizz-free hair quickly with our cutting-edge Ionic hairdryer."

With a detachable nozzle, three heat and two speed settings, a cool shot function and adjustable heat settings, the hairdryer is incredibly advanced for its low price bracket.

Hair-health fanatics will be enamoured with its ionic function, which closes the ends of the hair cuticles and stops the hair from frizzing.

And even better – the hair styling tool includes overheat protection, saving you from accidentally frying your ends.

The hairdryer also comes with a concentrator and diffuser attachments, making it extra handy for achieving that perfect, sleek finish.

Last time Aldi released their viral hairdryer, they flew off the shelves immediately – leaving the store to limit one per customer.

This is likely due to the attention the product garnered online for it's similarity to the much more expensive Dyson Supersonic Hairdryer.

The Dyson uses similar technology to avoid excessive heat from drying and damaging hair during the drying process.

It won numerous awards from TechRadar and Glamour Magazine – but this is reflected in it’s hefty price tag.

Currently, the Dyson Supersonic Hairdryer retails for a whopping £329.99. 

And with Christmas just around the corner, Aldi's pocket-friendly alternative will be much-appreciated.

Aldi told us: “Aldi is kicking off Christmas party season with its latest range of beauty Specialbuys, including the sell-out Ionic Hairdryer that will style locks for any occasion plus, a range of brand-new LED beauty products.

“As with all Specialbuys, beauty lovers better be quick if they want to get their hands on these bargain beauty buys, as once they're gone, they're gone!

“Aldi's popular hairdryer features a detachable nozzle and two different speed settings for ultimate control over the finished look.

“The 'cool shot' functionality will help to seal roots and fix hair in place, ensuring selfie-worthy styles that last all day, while three heat settings mean shoppers can protect their hair and be red carpet-ready in minutes.”

Aldi’s Middle Aisle is famous for it’s bargain Specialbuys and popular dupes.

On their website, Aldi say new products hit the Specialbuys every Thursday and Sunday.

But once they’re gone, they’re gone – and they’re available exclusively instore.

You can find your closest Aldi branch, here.