Lala Kent Suing Former Business Partner Over Trademark
09/16/2024 10:48 AM
If Vanderpump Rules Season 11 showed us anything, it was that Lala Kentwill do whatever she can to secure that bag. However, this time, Lala’s efforts don’t seem so unreasonable.
Lala certainly stirred up a lot of trouble during her time on VPR’s last season. Most fans found her antics unbelievable, in the literal sense of the word. Her flip-flopping allegiances felt entirely staged, and viewers weren’t sure if any part of her was genuine anymore.
That said, even we have to acknowledge when Lala might be right about something. Now, in her most recent case of IP infringement, Lala indeed may have a point. Assuming the facts are as clear cut as her company claims.
Lala Kent accuses cosmetics company of unjustly using her brand
On September 10, Lala filed a complaint against Cosmesi LLC for an unlicensed lip product connected to the “Give Them Lala” brand. As reported by Bloomberg Law, the star’s company, Lala Kent Inc., called Cosmesi’s product a “gross intentional misappropriation” of Lala’s intellectual property. Lala’s company sued for damages and a permanent injunction.
For some context, Lala launched a cosmetics company with Cosmesi back in 2019. This company, Belle Vierge LLC, received the trademark and publicity rights to Lala’s brand. As Belle Vierge’s brand ambassador, Cosmesi could not promote any products without her written approval. In 2021, Belle Vierge dissolved operations and Lala pursued makeup ventures elsewhere. Under its agreement with Lala, Cosmesi should have wound down its operations and sold its remaining inventory.
But according to Lala Kent Inc., Cosmesi “ultimately refused to live up to its promises to cease sales.” In July, the company released its “matte and moisture lip wand” with connection to Lala’s brand. As such, Lala’s company argues that Cosmesi “maliciously deceived and confused” consumers to the detriment of Lala’s reputation. Cosmesi was “unjustly enriched” at Lala’s expense, the complaint further argued.
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